The audio above shows a snippet of a podcast created for Aviva's Balance community, a gender equality steering group.
Using crafty editing techniques like pulling a montage of statements at the beginning and meticulously piecing questions and best answers together, I was able to turn over an hour and a half of footage into a 15 minute bitesized listen.
As part of a innovative campaign designed to illicit curiosity, this podcast was shared via internal social channels which allowed public conversation threads for people to discuss and share their views.
This podcast received over 2300 listens and 54 shares within the first 24 hours.
🛠️ Tools used: Adobe Audition, Microsoft Yammer (now called Viva Engage)